Callisto Design Studio

About

I'm Kristin Rule, a graphic designer with more than 25 years of experience creating brand-consistent print and digital materials, much of it for nonprofit and mission-driven organizations.

For seven years I was the Visual Communications Specialist at the National Association for Music Education (NAfME, formerly MENC), where I designed and produced the association's materials: the quarterly Music Educators Journal, books, brochures, postcards, direct mail, magazine ads, event signage, convention pieces, logos, and HTML emails. I created and maintained NAfME's style guide, led an in-house workgroup of six on a music advocacy campaign, and coordinated print buying and mail-house services.

Since 2000 I've also run Callisto Design Studio, LLC, my freelance practice. I take projects from proposal and concept through print-ready files: annual reports, magazine ads, newsletters, journals, books, logos and letterhead, flyers and posters, music programs, e-books, HTML emails, landing pages, and social media graphics, always working within the client's style guide. Earlier roles at Market Greenhouse, DesignOnline, and CyberSERV added website design, hand-coded HTML email, and online ad campaigns to the mix.

I'm taking on freelance projects and I'm open to remote full-time or part-time roles. If you'd like to talk, get in touch.

Experience

Education

Virginia Tech Blacksburg, VA

B.A. Communication, Public Relations

Minors in Marketing and English Literature

University of Sydney Sydney, Australia

Master of Multimedia Design, with distinction

Sydney College of the Arts

Certificates

  • Advanced Print Design Certificate, Corcoran College of Art + Design
  • Web Specialist Certificate, George Washington University

Tools and skills