Work / MIOSM Logos

Music In Our Schools Month Logos

Client: National Association for Music Education (NAfME), for Music In Our Schools Month (MIOSM), the association's annual March advocacy campaign
The piece: Three annual campaign identities: “Music! Just Imagine...,” “I See Music Education,” and “United Through Music.” Each delivered as a full logo package: four-color, one-color, black, and reversed versions for print and digital.
My role: Lead designer. Concept development, sketching, typography, color, and final file production for each logo. For “United Through Music” and “I See Music Education,” I also wrote the proposal and worked from a creative brief and went through client rounds until we reached a final selection.

“Music! Just Imagine...,” “I See Music Education,” and “United Through Music.”

Each year’s MIOSM logo had a lot of jobs to do: share the theme at a glance, look good on a t-shirt or a pencil. For “Music! Just Imagine...” I paired a playful hand-drawn script with a burst of stars and notes. For “I See Music Education” I built the letters M and E right into the words “Music Education” and added a dancing figure for a sense of movement. “United Through Music” shows three linked figures forming a row of arches over a stacked wordmark in teal and ruby.