Work / NAfME Connect

NAfME Connect Campaign

Client: National Association for Music Education (NAfME)
The piece: Print and digital launch campaign for NAfME Connect, the association's members-only online community. Six print ad sizes (full page, half-page horizontal, half-page island, third-page square, sixth-page vertical), plus web banners, email banners, and Facebook and Instagram graphics.
My role: Lead designer. Concept, layout, typography, and production of every size for print and screen.

Full-page variant, half-page island, and third-page square.

Half-page horizontal and sixth-page vertical.

Facebook and Instagram graphics.

Web and email banners at actual size.

The campaign needed one idea that could scale from a full magazine page down to a 728×90 web banner. Colors come from the NAfME Connect logo so every piece reads as part of the same family.